Having worked closely with Brides Magazine and Conde Nast while at Phase Eight on the SS16 Bridal campaign, I have become good friends with the team there and was invited to the exclusive Brides at Bicester Village event – with fantastic talks and beauty tips from the team and key speakers from brands such as Benefit.
I arrived on a sunny yet chilly Friday morning to the smell of fresh coffee, croissants and flowers at The Farm Shop at Bicester. Then sat down to a goody bag and ate my way through a delicious fruit pot while I listened to the Editor of Brides, Jade Beer on all things Bridal such as venues, flowers, dresses (of course!) and fantastic stories she’d heard and read. It was also like to hear what being an Editor of such a high profile magazine involves, it seems it’s not all glam and parties. But it does sound good going to all the shows in Paris and New York and attend dinners at The Savoy so there are some perks!
Of course, I wouldn’t let this opportunity pass me by, so I went around photographing the windows and any exciting displays I could see. What was nice to see was how many boutiques were participating in the Bridal event, and this was highlighted by some sweet birdcage and origami birds as decals and displays in certain windows. This also tied nicely into the entrance display which was made up of a display of cascading origami birds.
Bicester Village always do create some nice displays and use interesting creative to celebrate and highlight key events, such as Chinese New Year or Christmas. I know in the past they have employed agencies such as Millington Associates to create themed displays around the village such as oversized macaroons and reindeer. What is nice to see here, is how some boutiques have the same window themes as their high street partner, and in most cases they have a separate team dedicated to outlets that create different in store and window displays specific for this different market and shopping area. Nice to see lovely displays from Anya Hindmarch….