Here are a selection of look books I have designed, art worked, and seen through to production for various brands. Most of these have been aimed at a Press audience and been available at events or for mail send-outs. A few have been adapted into customer facing booklets and many converted into a digital version. This section also contains Press Day invites, which coordinate with the press packs and link to the press days held for specific collections or seasons.
Delighted to share another couple of successful look book creations with the fabulous team at Trilogy Stores. For the SS17 season we decided due to the phasing of product and shopping behaviours that we would launch the Style Guide in two editions! So edition 1 was focused around ready-to-wear items, perfect for that Jan/Feb transitional period, when to be fair none of us are that sure what to wear!
Super excited to share a new project that I worked on with Deco Tadelakt for their new brochure design. Really lovely to not only work on an Interior design project but to also work with some amazing imagery of some of their Moroccan inspired wall finishes for bathrooms and kitchens. I worked with the team to create an inspirational brochure, that would showcase not only their past work, but also delve into the history of the process and techniques they use. I think the brochure, with it’s uncoated stock, and elegant design displays not only a lifestyle choice but also the quality of the work you would receive from the team.
Esin Akan came to me to help her design her SS17 look book, including new exciting styles that she has added to her collection, as well as using new blogger imagery to give the product a fresh feel, we created another neat look book that she showcased at London and Paris Fashion Week!
I’ve had the pleasure of working with Trilogy Stores on their AW16 Style Guide and Denim Wardrobe look books this season. Their look book needing moving on in terms of it’s look and feel, but also working closely with their buying and marketing teams, we managed to create two books that worked together but also appealed to different audiences in their London stores and also John Lewis concessions. Their product is not only fantastic, but they showcase a lot of brands not widely stocked in the UK, and this allowed me to work on a real mixture of product ranging from Jeans to Knitwear and some amazing Coats. It was a fantastic team effort, and I look forward to working on the SS17 version soon.
5th Story take a unique approach to crafting luxury fur products. We worked together using their new AW16 photography to create a look book to send out and give to press at their Press Event in March 2016. Founders, Steph and Sten continue to challenge the industry, pushing to explore new ways to work with fur and other ways to change and improve the industry. Printed onto a silk Linen blend cover, and silk inner pages, at A5 size with a simple staple stitch.
A recent lookbook produced for luxury handbag brand Esin Akan showcasing her SS16 collection and coordinating blogger imagery, featuring Lorna Luxe. Printed onto 350gsm silk with a matt laminate cover, and 150gsm silk inner pages, staple stitched along the edge, CMYK throughout.
Press Day invites and look books for Phase Eight Ladieswear – Spring Summer 2016. Which includes, the invite created using white foil block printed both sides, onto Real Grey Colourplan Embossed Silkweave 350gsm stock with coordinating envelope. The lookbook was designed using Colourplan Real Grey cover (spec as above), inner pages 135gsm CMYK throughout, white staples to the spine.
Press Day invites and look books for Studio 8 – Spring Summer 2016. Which includes, the invite created using Black foil block printed both sides, onto White Colourplan Embossed Silkweave 350gsm stock with coordinating grey envelope. For the lookbook we chose a Colourplan White cover (spec as above) with tracing paper overlay with black foil black logo & text and black staples to the spine, inner pages 135gsm CMYK throughout.
Selection of press packs and invitations for Evans Ladieswear between 2007-2009 – across ranges such as Bridal, Accessory launches and sub brands such as Georgina Goodman and Ann Louise Roswald, as well as showcasing the plus size brands unique and trend led ranges.
All lookbooks and invites combine various print production techniques such as; concertina folds, sleeves & envelopes, different binding and holding methods. Many include foil blocking, screen printed special Pantones, die cutting, flocking, embossing, spot UV and printing onto iridescent papers and different weighted substrates.
Using a mixture of still life and campaign photography we created this Winter 2013 Press booklet created for Boux Avenue to send out and distrubiute during the press show in Central London, to highlight the key collections for the Christmas season.