Here are a selection of look books I have designed, art worked, and seen through to production for various brands. Most of these have been aimed at a Press audience and been available at events or for mail send-outs. A few have been adapted into customer facing booklets and many converted into a digital version. This section also contains Press Day invites, which coordinate with the press packs and link to the press days held for specific collections or seasons.
Esin Akan approached me to work on a print and digital look book for her SS18 new collection, featuring many of her new versatile leather bags. We decided that this time, having a strong image on the cover, and using lifestyle imagery amongst the product shots would add pace to the book, and also allow us to introduce some of the key new styles. I think you’ll agree it has a fresh, spring summer look to it, as we kept the palette pale, and added in some full bleed imagery as well as some quotes from the designer to give it more personality. It went down well at LFW and PFW anyway with buyers and customers alike!
Edition 2 this season was my favourite, I absolutely loved the Luxe Knitwear product and photoshoot. It just made me want to wrap up warm by the fire, in a cosy jumper and with a cup of tea! What has been nice again this season though is that a lot of the design work I have done for the Style Guide has been replicated in some way in the store windows and in-store POS. This is always my aim, where possible, and when I’m able to work across all manner of marketing collateral, as it creates that consistent brand message for the customer & across all visual touch-points.
For this season’s AW17 Trilogy Style Guides, we again decided to split it into two editions. Having sent a pre-season mailer out (which you can see in the Marketing Collateral section of the portfolio) to loyal customers to entice them to see the new season collections, the team worked their magic creating great content and imagery for the two editions. Making them feel very different, and really showcasing how the product moves on through the season – from Autumn to Winter must have styles. What we also introduced this time, was some key statements in certain sections, that we felt enhanced and highlighted key product shapes, styles and ways to wear.
It was very exciting to visit the team at Simon Harrison in London, and get the brief for their New Collection lookbook for the AW17 season. They briefed me on an A5 portrait layout, using a mix of their iconic campaign imagery alongside gorgeous still life images, and supporting text. Unlike other lookbooks I have worked on, their brief for the design was to add a story tale element, by using aligned simple paragraphs of supporting text written by their in-house team telling the story behind each piece. We rolled out an initial version, using an illustration for the cover, as this needed to hit down in time for an important press day. But the main roll out was yet to come, and for this we were able to add more product and finesse the print side.
They were keen to get a quality finish from the print side for the second phase as this would go to key press, so I worked with Cousin to source the best paper for the cover and inner pages that we knew would compliment the imagery. We’re so pleased that we used GF Smith Stucco Embossed for the cover and Heaven 32 for the inside pages. The quality of the paper made the most of the amazing imagery, and style of the book. The end product, being perfect bound felt just that, more like a keep-sake book than a lookbook!
And here is the second edition of the SS17 Style Guide featuring some amazing photography using floral props & of course some equally gorgeous product. This guide, as it had a lot more content was perfect bound instead of staple stitched, which adds to the feeling of it being a look book you’d keep on your bookshelf and have a browse at over a cup of coffee!
Delighted to share another couple of successful look book creations with the fabulous team at Trilogy Stores. For the SS17 season we decided due to the phasing of product and shopping behaviours that we would launch the Style Guide in two editions! So edition 1 was focused around ready-to-wear items, perfect for that Jan/Feb transitional period, when to be fair none of us are that sure what to wear!
Milano Formals approached me from the US to assist with their prom and bridesmaid catalogue to promote their new collection of dresses for the SS17 season. I decided, having looked at other brochures they had done and doing my own research, that ordering the catalogue by colour would work nicely, especially as they had over 200 styles to showcase. So I worked on simple layouts with complimentary typography to showcase the range of dresses, and highlight some key items that I felt were worthy of a double page spread.
Super excited to share a new project that I worked on with Deco Tadelakt for their new brochure design. Really lovely to not only work on an Interior design project but to also work with some amazing imagery of some of their Moroccan inspired wall finishes for bathrooms and kitchens. I worked with the team to create an inspirational brochure, that would showcase not only their past work, but also delve into the history of the process and techniques they use. I think the brochure, with it’s uncoated stock, and elegant design displays not only a lifestyle choice but also the quality of the work you would receive from the team.
Esin Akan came to me to help her design her SS17 look book, including new exciting styles that she has added to her collection, as well as using new blogger imagery to give the product a fresh feel, we created another neat look book that she showcased at London and Paris Fashion Week!
I’ve had the pleasure of working with Trilogy Stores on their AW16 Style Guide and Denim Wardrobe look books this season. Their look book needing moving on in terms of it’s look and feel, but also working closely with their buying and marketing teams, we managed to create two books that worked together but also appealed to different audiences in their London stores and also John Lewis concessions. Their product is not only fantastic, but they showcase a lot of brands not widely stocked in the UK, and this allowed me to work on a real mixture of product ranging from Jeans to Knitwear and some amazing Coats. It was a fantastic team effort, and I look forward to working on the SS17 version soon.
5th Story take a unique approach to crafting luxury fur products. We worked together using their new AW16 photography to create a look book to send out and give to press at their Press Event in March 2016. Founders, Steph and Sten continue to challenge the industry, pushing to explore new ways to work with fur and other ways to change and improve the industry. Printed onto a silk Linen blend cover, and silk inner pages, at A5 size with a simple staple stitch.
A recent lookbook produced for luxury handbag brand Esin Akan showcasing her SS16 collection and coordinating blogger imagery, featuring Lorna Luxe. Printed onto 350gsm silk with a matt laminate cover, and 150gsm silk inner pages, staple stitched along the edge, CMYK throughout.
Press Day invites and look books for Phase Eight Ladieswear – Spring Summer 2016. Which includes, the invite created using white foil block printed both sides, onto Real Grey Colourplan Embossed Silkweave 350gsm stock with coordinating envelope. The lookbook was designed using Colourplan Real Grey cover (spec as above), inner pages 135gsm CMYK throughout, white staples to the spine.
Press Day invites and look books for Studio 8 – Spring Summer 2016. Which includes, the invite created using Black foil block printed both sides, onto White Colourplan Embossed Silkweave 350gsm stock with coordinating grey envelope. For the lookbook we chose a Colourplan White cover (spec as above) with tracing paper overlay with black foil black logo & text and black staples to the spine, inner pages 135gsm CMYK throughout.
Selection of press packs and invitations for Evans Ladieswear between 2007-2009 – across ranges such as Bridal, Accessory launches and sub brands such as Georgina Goodman and Ann Louise Roswald, as well as showcasing the plus size brands unique and trend led ranges.
All lookbooks and invites combine various print production techniques such as; concertina folds, sleeves & envelopes, different binding and holding methods. Many include foil blocking, screen printed special Pantones, die cutting, flocking, embossing, spot UV and printing onto iridescent papers and different weighted substrates.
Using a mixture of still life and campaign photography we created this Winter 2013 Press booklet created for Boux Avenue to send out and distrubiute during the press show in Central London, to highlight the key collections for the Christmas season.