Campaign & eCommerce photography are integral to showcasing a brands product range, key pieces and selling features. Being important as each other, they can be utilised together allowing for some exciting offline and online creative.
At the end of last year (2016) I started working on an ad-hoc basis for an Australian footwear brand whose owner wanted a fresh look for her homepage banners and Summer campaign. So using her photography I created some floral designs to use on her Petite Peds website and social accounts. We’re now working on her Autumn banners and online only look book so more exciting work to come!
Over the last few months I’ve been working on all manner of creative collateral for my client and new brand, Nichola Ruby. As part of her brand and Luminosity collection launch this AW16 season, I have helped design her new website. Using all her campaign photography, as well as behind the scenes images from her studio, we have created a sophisticated and luxury website, showcasing her products but also her talent! Along with this I have created her collection lookbook which at this stage is a PDF view-able and downloadable from the main menu.
I work with The Evergreen Agency on several web design projects, and working closely with the team at The John Tsagaris Clinic, we helped them re-photograph and design their new website, to include striking imagery, clear treatment services, and integrate their top selling Skin Point Eight product range into the website to create a seamless website experience for the customer.
Esin Akan, my luxury handbag client requested I help her with her website re-design, so I worked with her team and Shopify web developers to create an on-brand, premium and luxury looking website concept. All designs were created in Illustrator, having worked on her SS16 and AW16 lookbooks, I knew her style and look so we kept the pages clean, and made the most of large lifestyle imagery and clean product imagery.
Below is a mixture of eCommerce photography mixed with dedicated Campaign imagery to create exciting emails, blog posts and website homepages for Phase Eight. I was involved in the creation of the campaign imagery, alongside the direction for the new eCommerce imagery to hand over to a team of web & graphic designers to work with.
All photography was taken by eCommerce or Campaign specific fashion photographers, I worked with a team of stylists, make up artists, studio professionals to create the final outputs, and managed the in-house team to conceive and deliver the overall concepts.
All photography, studio coordination and model selection was managed by myself using a dedicated team – the web visuals were created by the in-house design team at Phase Eight.
This still life imagery was created by my team, after we brainstormed how to showcase the new Loungewear range and how to highlight the Christmas accessories and create imagery that would work for blog posts as well as web banners.
A selection of offline Campaign creative that I designed, that was then altered and adapted into successful online collateral for the website, whether it be homepage banners or category pages. Work spans Mothercare, ELC and Accessorize.