A range of POS from swing tags to in store displays to entice the customer to buy the product, highlight an offer or promote a marketing campaign.
Exclusive Competition POS to highlight the new Collection 8 range, as well as the collaboration with the Belmond British Pullman train service. POS included a dedicated window with in store hangtags and a A4 window strut.
Sale is one of the key calendar events for retailers, it needs to be bold and striking and clearly visible. Boux Avenue required a re-design of their Sale collateral, covering all areas; from window banners, to in store hangtags, concertina high level and wall signage, dumpbins, drawer liners and fixture POS. Palette included a mix of pillar box red, and magenta pink to add that feminine touch.
Shop equipment is one of the main ways to help navigate customers through the store, and if created right can be the perfect way to house, and showcase POS and key signage. These stores concepts were developed to bring a fresh look to Mothercare stores, and incorporate POS to make it longer lasting and look more considered.
Mix of decorative and campaign orientated POS to hang around the window and feature table mannequins; and also some more functional POS for pushchairs. Mixing offers, product information and key selling features into some newly designed tickets to hang off products by a simple ball and chain.
Alongside every window campaign, came some simpler banners to help promote the theme and product. These were designed and created by myself, using the ‘Hello Summer’ strapline running across clothing, home & travel and ELC departments and were displayed as external posters in frames.