A range of POS from swing tags to in store displays to entice the customer to buy the product, highlight an offer or promote a marketing campaign.
Excitingly, Trilogy approached me this season to help with their Denim Wardrobe concession in John Lewis. They were launching new departments in some high profile John Lewis stores, and wanted POS to match the Style Guide but also stand out and highlight some of the new product being showcased. Using the John Lewis POS guidelines, we created some large swing tags, some A3 and A2 graphics and also a large wall graphic showcasing Trilogy as a Denim destination, and which brands they stock. These along with the great product made for a successful launch!
Having worked with Trilogy for a few seasons now on their Style Guides, and windows, the team asked me to assist with some POS for their SS17 launch. They wanted a new method of highlighting some of the key styles and features from the Style Guide, to inform the customer and draw their attention to key styles and trend-led pieces. So I sourced some pine wood stands to take the double sided A5 strut cards for the table displays, and also created a complimentary hang tag, in the same weight display board using grosgrain ribbon to hang over key pieces on the rails.
Exclusive Competition POS to highlight the new Collection 8 range, as well as the collaboration with the Belmond British Pullman train service. POS included a dedicated window with in store hangtags and a A4 window strut.
Sale is one of the key calendar events for retailers, it needs to be bold and striking and clearly visible. Boux Avenue required a re-design of their Sale collateral, covering all areas; from window banners, to in store hangtags, concertina high level and wall signage, dumpbins, drawer liners and fixture POS. Palette included a mix of pillar box red, and magenta pink to add that feminine touch.
I also worked on re-designing all of the POS kit – using brand colours but in new shapes and styles to use in store and in the windows. New typography and wording helped to make the messaging more customer facing and feminine, while still promoting key offers and ranges.
Shop equipment is one of the main ways to help navigate customers through the store, and if created right can be the perfect way to house, and showcase POS and key signage. These stores concepts were developed to bring a fresh look to Mothercare stores, and incorporate POS to make it longer lasting and look more considered.
Mix of decorative and campaign orientated POS to hang around the window and feature table mannequins; and also some more functional POS for pushchairs. Mixing offers, product information and key selling features into some newly designed tickets to hang off products by a simple ball and chain.
Alongside every window campaign, came some simpler banners to help promote the theme and product. These were designed and created by myself, using the ‘Hello Summer’ strapline running across clothing, home & travel and ELC departments and were displayed as external posters in frames.