Press Days and Events are such an important part of the season for any retailer, designer or brand. Time to showcase new products and ranges, feature key collections, and inspire both the Press and in-house teams for the next season.
Below are a selection of Press Events that I have been involved in – featuring Accessorize, Monsoon, Monsoon Kids, Fusion, Phase Eight, Studio 8 and Boux Avenue.
My involvement has always been very hands-on, and ranged from creating graphics and decals, to dressing mannequins, styling props and products and creating in-house props. Always working closely with VM, Marketing, Display and Events teams to coordinate fixtures, layouts, styling and final execution to develop an on-brand yet exciting experience, and one that the Press and teams will remember!
