In my opinion a window display is one of the most important ways to attract customers to your store, whether it be through an intriguing display, an eye catching graphic or a message.
Having worked on the Trilogy look books for two seasons now, the team asked me to help with creating more interest in their 5 London Stores windows. So for the SS17 season, we first we came up with a Denim window for March launch, using their new key styles, using simple white fret cut vinyls to highlight the ‘Girls’ names, and simple blue and denim effect fabric banners to add texture and interest.
Christmas came and went so quickly, and I never had time to share my Top Store and All Store window concepts for Phase Eight, so here are pictures of the final designs executed. Top Store was gold effect banners produced by Hello Flamingo, which reflected the campaign imagery used in the Christmas look book and online. Then the All Store windows focused on a screen printed dot effect pattern, in rich metallics, to frame the window and showcase the glitzy party wear.
A few recent photos of my Phase Eight windows, as a freelance Creative Consultant, including windows for the Queen’s 90th Birthday and Chelsea Flower Show.
Here are a selection of windows I have done over the last 10 years. Many are for Monsoon Accessorize, but a few in there for Boux Avenue and Mothercare too. They mix print, props, 2D and 3D media. There are also some window visuals and concepts in amongst these to show how an idea is created, and prepared for sign off before it goes into production. All designed by myself, allocated and in some cases installed by me too!